Humanize - A Tech Translation Layer

About Humanize

Humanize was born out of my late-night musings as a sleep-deprived, creatively underutilized, intellectually overstimulated engineer in grad school. The question: What if someone could obsess over human centricity across technologies—versatile enough in tech, UX, and market strategy to revolutionize B2C solutions, technical enough to handle frontier tech and deep tech spaces?

Not endless design thinking workshops. Not industrial design without performance. Systems design for markets disrupted daily by automation and integration. I blend technological depth with user-centric design in ways most disciplines never touch. The secret? Curiosity.

I became an engineer out of pure love for analytic thinking, got addicted to entrepreneurship through a Stanford program in 2014, and shaped my whole career around it—becoming a multi-microspecialist who can handle everything from CAD design and app interfaces to user testing and business model evaluations. My track record: PhD from USC focused on design and creativity, senior engineer at Medtronic, user research at a venture studio, and product management certifications along the way.

Humanize's first project tackled obstetric injuries. Since then: insulin pumps, productivity apps, music tech, grief support, and more. I humanize even the toughest technologies across hardware, software, ML, and services.

Let's make your technologies human-centric and your vision technologically bulletproof.

Research & Insights

Rigorous research methodologies that inform product decisions—from PhD-level academic work to rapid usability testing.

User research isn't one-size-fits-all. The right methodology depends on your product stage, timeline, and questions you need answered.

Generative / Discovery Research

Methods: User Interviews, Field Studies / Ethnography, Contextual Inquiry, Diary Studies, Surveys, Focus Groups

Output: Research Insights, User Journeys, Personas

Evaluative Methods

Methods: Usability Testing, A/B Tests, Card Sorting, Tree Tests, Analytics, Heatmaps

Output: Go/No-Go Decisions, Product Recommendations, Performance Insights

Strategic Research

Methods: Literature Reviews, Competitive Analysis

Output: Feature Prioritization, Feasibility Decisions

Academic Background

My PhD research at USC focused on creativity in human-centered design, exploring how engineers approach problem-solving and ideation in complex systems. This academic foundation informs every research study I conduct—combining rigorous methodology with practical application.

What I Offer

Full-spectrum 0-1 product development—from strategic vision to market execution.

Strategy & Discovery

0-1 Product Planning

Turn ambiguous ideas into actionable roadmaps with clear milestones, timelines, and success metrics.

Market Research & Competitive Analysis

Identify market opportunities, size addressable markets, and position against competitors strategically.

User Research & Human Factors

Uncover user needs through ethnographic research, usability testing, and human-centered design methodologies.

Business Model Development

Design sustainable revenue models, pricing strategies, and value propositions that resonate with target markets.

Literature & Patent Review

Conduct comprehensive research to inform product strategy, identify IP opportunities, and avoid infringement risks.

Execution & Delivery

Product Requirements (PRD) Development

Create detailed product specifications that align cross-functional teams and guide engineering execution.

Market Requirements (MRD) Development

Define market needs, user personas, and competitive positioning to inform product development priorities.

Frontend Prototyping & Proof of Concepts

Build functional prototypes to validate concepts, test with users, and de-risk technical implementation.

Technical Feasibility Assessment

Evaluate technical approaches, identify constraints, and recommend optimal architectures for your product vision.

Design Sprints & Workshops

Facilitate rapid ideation sessions that align stakeholders and generate validated concepts in days, not months.

Regulatory & Compliance

Regulatory Strategy

Navigate FDA pathways, international standards, and compliance requirements for medical devices and health tech.

Insurance Reimbursement Strategy

Develop reimbursement pathways, CPT code strategies, and payer engagement plans for healthcare products.

Investment & Growth

Grant Preparation & Writing

Develop competitive SBIR/STTR applications and research grant proposals with strong technical narratives and budget justifications.

Pitch Deck Development

Craft compelling narratives and visual presentations that secure funding and board approval.

P&L Analysis & Financial Modeling

Build financial projections, unit economics models, and profitability analyses to inform strategic decisions.

Technical Due Diligence

Evaluate product architecture, team capabilities, and technical risks for investment decisions.

Go-to-Market Strategy

Design launch plans, distribution channels, and customer acquisition strategies for new products.

AI Integration Strategy

Identify high-impact AI use cases, scope implementation requirements, and roadmap AI feature development for existing products.

Leadership

Fractional CPO/CTO Services

Provide executive-level product and technical leadership without the full-time commitment or cost.

Not sure which services you need? Let's talk about your specific challenges.

Engineer. Researcher. Strategist. Polyglot.